Trade exhibits are an excellent opportunity for businesses to acquire leads and establish relationships with new clients. Video material can be utilized in trade show marketing to establish a deeper level of connection with attendees that is difficult to attain through more traditional modes of communication.
A video is also much more likely to go viral than text or photographs, which raises the amount of exposure dramatically. The visual storytelling capability of video content makes it much easier for individuals who are viewing the video to experience your brand values and form relationships with your firm on a deeper level than they would if you were using another type of media.
Learn how to use video in your trade show marketing strategy and keep current with current consumer preferences by following the steps below:
Before the Trade Show, you should
Start as soon as possible! In order to make your presence known to visitors before they ever step foot on the trade show floor, an email-based pre-keynote video upload may be a good option. Use video to inform your contacts of your plans, as well as the location of your booth and any other information they may require if they like to schedule a meeting with you while you are in town.
Video can be utilized to capture the attention of your target market through social media campaigns and to generate visitors to your exhibit. People will keep coming back for more if the video is compelling, which will generate anticipation before the show begins and increase attendance on the first day of the event.
Draw attention to your team in a way that is both visually appealing and personable - this will make visitors feel more at ease when they encounter a familiar face, and it will also help to speed up relationships.
Getting the conversation started before to the show is a good strategy for conveying the reasons why people should be interested in visiting your booth, connecting with your team, and learning more about your products and services.
Throughout the Trade Show
Including a large video projection in your exhibit may help to draw people's attention to your point of view. Even if you are unable to interact with everyone in person, you can communicate your idea through the use of a brief graphic presentation. A huge screen should be set up at your booth so that people can readily see what is being displayed on it. Keep it at a high altitude in order to widen your reach and attract pedestrians.
Consider placing large QR codes on the outside of your booth so that trade show attendees can see what you're offering. This can be accomplished through a variety of means, such as posters, signage, flyers, and brochures, among others. Attendees will be able to access your movie on their smartphone by just scanning the code provided. This is particularly handy for people who would like not to be surrounded by a large number of people at your booth.
The Importance of Having an Attractive Trade Show Exhibit Display
The purpose of trade show floors is to provide space for guests to stroll around and explore. The advantage is that there will be more visitors and exposure. There is, however, a drawback: it causes attention fatigue.
If someone walks past your booth, looks up, and decides whether or not to stop, it takes only 5 seconds for them to make their decision. Five seconds doesn't seem like a long period of time, does it?
Videos may assist you in making the most of your available time. However, don't rely on voiceover to convey your message because it is a noisy setting in which to do it. Instead of using words to convey a single distinct point, use eye-catching pictures, a branded color scheme, and easily understood typography.
Make strategic use of trade show booth branding to your advantage.
If you want guests to interact with your booth once they've arrived, we normally propose showing TV displays for them to interact with. Touch Screens Even static television screens may not be as alluring as they were a few years ago, depending on your point of view. QR codes can be of use once more in this situation.
These scannable codes allow attendees to watch a video on their own phones as your sales team talks them through the product or service using the scannable codes provided.
After spending a significant amount of money at trade exhibitions, it's vital to have a follow-up strategy in place to ensure that you get the most out of your investment. Don't let your trade show attendees hear from you for the final time through your booth design! It is critical to maintain their interest with a video follow-up campaign.
Video captions may be a fun and entertaining method to offer context and explanation to video content while keeping the viewer's attention.
Did we mention that the trade show floor is a cacophony of noise? The sound from a main stage video could be completely lost in the background if it is played too loudly.
Captions are a fantastic solution for your sales reps who may be experiencing headaches from listening to it on repeat for hours on end.
When considering your alternatives during those long days at exhibits and conferences, consider skipping the voiceovers entirely and opting for text instead. Captions are the unseen teammate who can make your trade show video unstoppable if used properly. In the event that you wish to include text in your movie, make sure it is in a large (or bold) font weight. This makes distance reading a lot less difficult.
Given that customers prefer videos over static visuals, attendees are likely to pay greater attention to videos than static graphics.
The fact is that trade exhibitions are intended to promote face-to-face interaction between attendees. Make your films as short as possible - and don't play them at an excessive volume - in order to avoid individuals becoming bored and leaving before your team gets the opportunity to interact with them further.
Please limit your presentations to a maximum of 60 seconds in length, and double-check the trade show guidebook for any volume limits.
You can rely on Pure Exhibits for a wide range of services to help you design the perfect trade show booth. Everything from the creation of your booth concept to its removal following a trade show is included in this comprehensive service.
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